Writing for LawVibe is a little different than writing for your own personal blog. When you blog for yourself, you can write about whatever’s on your mind. That’s a great thing for a personal blog! But it doesn’t work as well on a more audience-centric site like LawVibe.
We’ve noticed that a lot of personal blogs share certain characteristics:
- a personal, diary-like tone and writing style; incohesive entries
- personal stories not related to law that does not engage or involve the audience
- to-do lists and checking items off your to-do list
- ranting posts about random non-legal topics
These sorts of posts don’t tend to work as well on LawVibe, where you’ll be writing for a community of legal professionals and those interested in legal topics. For this reason, we’re looking for specific types of posts:
- posts that are interesting and relevant to legal professionals of all types
- posts that are interesting and relevant to the general public interested in the law and legal topics
- pictures, pictures, and more pictures on ideas and inspiration.
- research about vendors, products, services, etc.
- DIY projects and tutorials on how to execute them
Before applying to LawVibe, please think about whether or not you’d enjoy writing more audience-focused blog posts. It’s not for everyone, as it’s a different kind of writing. But if you like to help people, then it can be deeply rewarding.
If this sounds like the kind of writing you’d have fun doing, please send us your application.
- It needs to be Original Content – It cannot be something that has already been posted on your site or any other site.
- You need to submit content regularly – The editor will liaise with you regarding upcoming themes & editorial.
- Add Value and Avoid Self Promotion – Avoid promoting your services directly. Leave that for your biography or “resource box”. It’ll be more effective and keep readers engaged. Blog posts should connect, inform or add value for the reader.
- Linking out in your Post – It is accepted to point at different resource/s that support or serve as examples to your post and the overall message you want to convey. Please refrain from linking to your own website unless it is of utmost importance, your author box (available in each post) displays information about you and a link to your website. We may remove links as we see fit in an attempt to keep LawVibe fair to all bloggers.
- The Headlines and First Paragraph – A good headline and first paragraph will grab the reader’s attention. This is especially important if you are writing about perceived non-fashionable topics. Sub-headings are also a great way of breaking up your posts (use the h2 & h3 tags!), and help make them easier to read.
- Add an Image or Video – Images are great for grabbing attention. If you can’t come up with an image that directly relates to what you’re writing about, think of abstract images that may illustrate your point. Video is also an extremely effective medium so if you have one, making sure to include it. You can upload pictures but video should be embedded directly from your favourite video platform (e.g. Youtube, Vimeo, etc)
- Give the Credit – Name of the artist that created the image so that the due credit can be included under the image. The onus on you (the blogger) to ensure that the image can be published and is not subject to licenses or copyrights.
- Ask for Comments and respond to Comments– If you truly want an interactive blog post that engages the readers, make sure to ask them questions and comment on their thoughts. A LawVibe writer must be a good networker!’
- Be Yourself – If you are passionate, then be passionate. If you are provocative, then be provocative. Let your personality out and be yourself.
- And finally remember to engage, engage, and engage!
All entries to apply for a writing position will remain strictly confidential.
Thank you for applying to be a writer at LawVibe – good luck!