Personal Handwritten Notes Used as a Marketing Tool for Lawyers
From Legal Marketing Blog:
In building client relationships (the best way to keep and build your client base), it can’t be overstated how important and effective personal handwritten notes can be in setting you apart from the crowd. In today’s hectic world – what with billable hours, family commitments, just finding time to get through all the emails and other clutter that impacts our lives – there is little wonder why we overlook a forgotten method of communication that can truly make a difference. Think how you feel when you receive a handwritten note.
Why don’t we use this tool more often? Well, the telephone is quicker (and definitely better than nothing) and, of course, there is always the faster and quicker e-mail (I’m not sure that it is better than nothing, though). [However], the large amount of emails that come daily (and not just spam) is getting REAL annoying to a lot of people.
David Hollingsworth of Kilpatrick & Stockton, said he spends 20 minutes working on each note, so it will be personal and meaningful. WOW. And he says “If you have a good personal relationship, you’re going to have a better client relationship, and that’s going to be good for business.”
That says it all!
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