Breaking News – Sausages Do Not Contain Dragon Meat

From IPKitten:

Apparently Black Mountains Smokery, a food company based in Powys, has been warned it could face legal action over the name of its Welsh Dragon Sausages. Trading standards officials are anxious that consumers may be confused since the sausages contain pork rather than dragon. Says Jon Carthew, for the company:

“I don’t think any of our customers actually believe that we use dragon meat in our sausages. We use the word because the dragon is synonymous with Wales and I think everyone who buys from us knows that”.

Trading Standards defend their action on the ground that they would not want vegetarians to buy the product by mistake, thinking they were meat-free. The word “pork” apparently features on the list of ingredients, but this may not provide sufficient guidance for simple-minded consumers.